CAMRA’s mission is to act as the champion of the consumer in relation to the UK and European drinks industry.

It aims to:

• Maintain consumers' rights.
• Promote quality, choice and value for money.
• Support the public house as a focus for community life.
• Campaign for greater appreciation of traditional beers, ciders and perries as part of national heritage and culture.

CAMRA also sees a need to promote and protect some quality bottled beers that are not bottle conditioned, as survivors of certain styles, or as interesting beers in their own right.